Custom Proposal for Swimply

We audited the marketing at Swimply

The Airbnb of pools and private outdoor spaces. P2P marketplace connecting homeowners with pool seekers.

Bunim, here's what we found.

Book a Strategy Call

Month-to-month. Cancel anytime.

6,000+
Happy Customers
95%
Trial-to-Hire
48hrs
First Match

Strong organic brand awareness but untapped paid acquisition opportunity

SEO authority is high but AI citation visibility is low — missing from LLM recommendations

No visible lifecycle email program for host or guest retention

Marketplace Leaders Trust MarketerHire

Lyft Lyft
GoFundMe GoFundMe
The RealReal The RealReal
Reverb Reverb
MasterClass MasterClass
Noom Noom
Faire Faire
Allbirds Allbirds
6,000+
Companies
50,000+
Matches Made
Since 2019
Track Record

Your Team Today

Swimply's Marketing Organization

We mapped your current team to understand where MarketerHire fits in.

B
Bunim Laskin
CEO & Co-Founder
A
Asher Weinberger
COO & Co-Founder
M
Marketing Lead
Head of Marketing
G
Growth Team
Growth Marketing
C
Content Team
Content & Social

MarketerHire doesn't replace your team — it amplifies them with elite marketers who've scaled marketplaces like yours before.

Marketing Audit

Here's Where You Stand

Swimply has strong brand recognition and organic traffic but significant gaps in paid acquisition, lifecycle marketing, and AI visibility.

52
out of 100
Developing

Your marketing has strong foundations but critical gaps that limit scale.

SEO / Organic 72% Strong

Good domain authority (DR 65+), ranking for core terms. City-level pages performing well.

MarketerHire: SEO strategist to scale city pages 10x with programmatic SEO and monitor AI citation visibility.

Paid Acquisition 28% Weak

Minimal paid presence on Meta and Google. No visible retargeting or lookalike campaigns.

MarketerHire: Performance marketer to build dual-sided paid acquisition for hosts and guests across Meta and Google.

Social / Content 61% Moderate

Active Instagram and TikTok presence. UGC from hosts is a strength. No systematic content engine.

MarketerHire: Content strategist to turn UGC and host stories into a weekly blog, social, and email cadence.

Email / Lifecycle 18% Weak

Basic transactional emails only. No host activation sequences, guest win-back, or seasonal campaigns.

MarketerHire: Lifecycle marketer to build full email program: host onboarding, guest re-engagement, seasonal pushes, review harvesting.

Top Growth Opportunities

No lifecycle email program

Host churn and guest one-time usage are likely the biggest revenue leaks in the marketplace.

Solution: Dedicated lifecycle marketer to build host activation + guest win-back sequences from day one.

Missing from AI recommendations

When people ask ChatGPT or Perplexity "where can I rent a pool," Swimply needs to be the answer.

Solution: SEO strategist who understands AI visibility to run citation audits and optimize content for LLM recommendations.

No paid acquisition engine

Relying on organic alone caps growth. Paid enables a city-by-city expansion playbook.

Solution: Performance marketer to test Meta and Google in top 5 markets with dual-sided creative for hosts and guests.

How It Works

Match. Brief. Execute.

3 steps. Matched marketer starts in 48 hours. You see results, not decks.

1

We Match You

Tell us what you need. Our matching system pairs you with a pre-vetted marketer who has scaled marketplaces before. 48-hour turnaround.

2

Audit & Roadmap

Your marketer audits both sides of your marketplace — host acquisition, guest conversion, retention — and delivers a prioritized roadmap in week one.

3

Sprint Execution

2-week sprint cycles. Each sprint ships real campaigns — host activation emails, guest retargeting, city expansion pages. Results, not slide decks.

Investment

Your Growth Team, Assembled

Recommended for Swimply
$30K /mo

3 elite marketers + full marketplace growth playbook

Growth Strategist — marketplace loops, city expansion
Performance Marketer — dual-sided paid acquisition
Lifecycle Marketer — host/guest email programs
Full marketplace audit in week one
48-hour matching — start this week
95% trial-to-hire rate — low risk
Traditional
4-5 hires + agency
$70-100K/mo
vs
MarketerHire
3 elite marketers
$30K/mo
Book a Strategy Call

Month-to-month. Cancel anytime.

Frequently Asked Questions

Most companies are matched with their first marketer within 48 hours. Your marketer starts with a marketplace audit in week one, and the first sprint launches by week two. No lengthy procurement or onboarding process.

Yes. We match based on industry expertise. For Swimply, we'd pair you with marketers who've scaled two-sided marketplaces like Lyft, The RealReal, Faire, and similar platforms. They understand supply-demand dynamics, city-by-city expansion, and dual-sided acquisition.

Our 95% trial-to-hire rate speaks for itself, but if your match isn't right, we'll replace them at no cost. Month-to-month contracts mean you're never locked in. We succeed when you succeed.

Agencies give you junior account managers. MarketerHire gives you senior, pre-vetted marketers (top 5% of applicants) who embed directly into your team. They work your hours, attend your standups, and own outcomes — not deliverables. No retainer bloat, no layers of management.

Absolutely. Start with one marketer and scale to three or more as you validate results. Swimply's seasonal peaks (summer) might call for scaling up paid and content during high-demand months and pulling back in winter. Month-to-month flexibility makes this easy.

This page was custom-built for Swimply using the same research and analysis tools our marketers use daily. We audited your public-facing marketing channels, analyzed competitor positioning, and identified specific gaps. This is a sample of the depth we bring to every engagement.

★ ★ ★ ★ ★
"MarketerHire matched us with a growth marketer in 3 days who immediately understood our two-sided marketplace dynamics. We were running campaigns within a week."
4.8 average rating across 6,000+ engagements

Ready to scale Swimply's marketing?

Matched in 48 hours. First sprint in two weeks. Results you can measure.

Book a Strategy Call

Month-to-month. Cancel anytime.

Book a Strategy Call →